Here's our 3-part formula for making an impact with association audiences...
- 1Top talent delivering uncommonly funny, super relevant, never inappropriate material
Our performers have had resumes that include top comedy clubs like Igby's, the Improv, the Comic Strip, and the Icehouse as well Broadway's hippest and hottest shows, including "Hell's Kitchen," by and about Alicia Keys, "KPOP: The Musical," "Tina: The Tina Turner Musical," Gloria Estefan's "On Your Feet," “Wicked,” “Rock of Ages,” "Jersey Boys," Carole King's "Beautiful," “Chicago,” “Hair,” “Pippin”, “In The Heights,” and "The Boy from Oz," with Hugh Jackman. Combine that level of talent with material that's - 2Writing that rises above the crowd
Our writing team mixes professional comedy writers with people working in the "real world" to deliver an authentic and funny take on work. The team is headed up by one of the creators of New York's longest running comedy hit ever, "Tony n' Tina's Wedding" whose other comedy credits include numerous appearances on The Conan O'Brien Show, and voicing Peanut on the Cartoon Network's cult hit, "Harvey Birdman, Attorney At Law," also starring Stephen Colbert and Gary Cole. You can even commission something written just for your audience -- a special song that reminds them they're in a room filled with "their people," and shows them that you get what they're going through day in and day out. - 3Help with sponsors and promotion.
We're here to help with your other goals too -- increasing visibility for key sponsors and building attendance at your event. We understand that association conferences need to support member programs throughout the year. That's why we have a couple of other cool things we can add to our show. Keep scrolling to learn more...
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It all starts with our award-winning singing comedy.
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Maybe some custom material written just for your audience?
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Or maybe you want to add an over-the-top nod to a key sponsor.
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Customer stories

Tracy Tomson - Executive Director, Restaurant Facility Management Association (RFMA)
"What an absolute pleasure it was to work with the Water Coolers, from beginning to end. They worked closely with us to get the information they needed to develop custom songs for our organization and award winners. Their performance at our general session (the non-custom part of the performance) included a Broadway-caliber cast of talented performers and was simply fantastic. It was so well-received by our attendees that I don’t know how we will be able to top them next year! Thanks for being one of the highlights of our conference."

Anne Blouin, CAE, Chief Learning Officer, ASAE: The Center for Association Leadership
“The Water Coolers performed a phenomenal keynote for our closing session. Wow! I think the standing ovation says it all. I would recommend The Water Coolers to any organization. Attendees will be talking about it for a long time. Our only challenge – how do we top it next year?"

Ray Bassett - VP & Chief Underwriting Officer, Travelers Insurance Company of Canada (sponsored performance at Canadian Contractors Association)
“Home run! Feedback has been overwhelming. In spite of a little delay getting started, cramped performance space, no lapel mics and an early departure next day, you were consummate pro's and nailed it when the lights went up. The specialized lyrics were spot on. I'm sure you could feel the energy from the room ‐ people still have cramps from laughing! Thanks again for pulling this together and for adding so much to the experience for our clients and partners.”
A couple of things we can do to help with event marketing
We know that you'll need to generate excitement and build attendance -- let us help with videos like these we created for the International Association of Venue Managers...
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A few of our association clients...
Air Traffic Controllers Association
Airports Council International
American Academy of Audiology
American Academy of Neurology
American Business Women’s Association
American Payroll Association
ASAE
Association of Plumbing, Heating and Cooling Contractors
Association of State Dam Safety Officials
Association of Water Technologies
Bearing Specialists
California Association of Community Managers
Canadian Construction Association
Community Bankers Association of Oklahoma
Convention Industry Council
Delaware State Bar Association
Fairfax County Chamber of Commerce
Flexible Packaging Association
Grocery Manufacturer’s Association
Help Desk Institute
International Bridge, Tunnel & Turnpike Association
International Association of Exhibitions and Events
International Facilities Management Association
Iowa State University Research Foundation
Million Dollar Round Table
MPI World Education Conference
National Business Officers Association
National Alcohol Beverage Control Association
National Association of Community Health Centers
National Association of Corporate Directors
National Association of Federally Impacted Schools
National Association of Subrogation Professionals
National Conference of Bankruptcy Clerks
National Council for Community Behavioral Healthcare
National Exchange Carrier Association
Restaurant Facility Management Association
South Carolina Chamber of Commerce
Washington Healthcare Association
executive producer and co-creator

co-creator
Sally allen
Sally started her professional life as an association conference planner. In fact, she had those experiences in mind when she and her husband created The Water Coolers together. She knows that associations have to attract attendees, create the kind of conference experience that delivers ROI to them, and that, ultimately, it's also important for the conference to contribute revenue to an association in order to support member services.
In short: she gets it.
So, even though The Water Coolers was ultimately recruited to create an Off Broadway version of the act and toured theaters across the U.S., it remains true to it's origins -- a highly relevant, uncommonly funny, never inappropriate comedy act that's perfect for conferences and events.
Here are a few slightly longer performance clips to give you a feel for our core repertoire.
Game Show
A fast-pace, fun, audience participatory look at team-building in the guise of a musical game show. The game show questions are customized and the client chooses the participants. We EXCEL at creating an experience where the participants look like rock stars and the audience has a ball. NOTE: this clip is from a virtual show.