If your goal is to make your audience feel heard, valued, or connected to you and each other, then you may want consider customization because it does all of that. 

Custom songs speak to the audience in their specific language about their unique challenges, and when The Water Coolers do them, they're hilarious. They tell the audience, "We get it and we appreciate you you're facing every day to make an impact," in a way that makes them laugh out loud.

Use this material to salute the audience, pay tribute to awards show winners, reinforce key themes in a way that makes them stick, or just show your group that you know what they're up against out there. Here are some basics about our approach, followed by some samples.