You want something bankable and exciting .

Because this year matters more than most.

Here's our 3-part formula for making an impact with association audiences...

  1. 1
    Material that was written with the goal in mind.

    You invest in entertainment for a reason. We get it. That's why, from the beginning, we designed The Water Coolers act to help deliver on some of key association goals: building a bond among attendees, connecting them to the your organization, strengthening loyalty, and making your attendees want to come back. And this year, as we return to live events, you want your conference to be better than ever.
  2. 2
    Top notch writing.

    Our writing team mixes professional comedy writers with people working in the "real world" to deliver an authentic and funny take on work. The team is headed up by one of the creators of New York's longest running comedy hit ever, "Tony n' Tina's Wedding" whose other comedy credits include numerous appearances on The Conan O'Brien Show, and voicing Peanut on the Cartoon Network's cult hit, "Harvey Birdman, Attorney At Law," also starring Stephen Colbert and Gary Cole. You can even commission something written just for your audience -- a special song that reminds them they're in a room filled with "their people," and shows them that you get what they're going through day in and day out.
  3. 3
    Simply outstanding performers.

    The performing cast is made up of NYC pros with resumes including top comedy clubs like Igby's, the Improv, the Comic Strip, and the Icehouse as well Broadway's hippest and hottest shows, including "KPOP: The Musical," "Tina: The Tina Turner Musical," Gloria Estefan's "On Your Feet," “Wicked,” “Rock of Ages,” "Jersey Boys," Carole King's "Beautiful," “Chicago,” “Hair,” “Pippin”, “In The Heights,” and "The Boy from Oz," with Hugh Jackman. 

And here are 3 videos that show you some of what we're talking about...


Award-winning singing comedy about life and work...


Maybe add a song written just for your audience?


Or an over-the-top nod to a key sponsor.

What Our Client Say

Patrick Martins

UI/UX Designer

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Marissa Jones


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Clara Parker

IT Consultant

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Here are a few ways associations have used us...

Mainstage Comedy

When you simply want your audience to laugh really hard and have a great time...

We deliver universally relatable and uncommonly funny singing comedy about having a job, hand-picking a set list from our constantly updated, award-winning repertoire. Top NYC talent take the stage at your event to send up the relentless and sometimes ridiculous gauntlet we call a work life, making audiences "laugh so hard their cheeks hurt."

Clients include: Meeting Professional International's World Education Congress, International Bridge and Tunnel Association, Million Dollar Round Table, American Academy of Audiology, and SHRM


Using the most time-tested techniques and hooks that we've developed, honed and performed over the past 15 years, we grab your audience's attention with a mixture of belly laughs and song, highlighting the ironic and familiar hurdles that we all face, trying to deliver great performances in the modern world of work.

With the audience's respect and attention in hand, we transition to deliver proven strategies (sometimes from our own experiences in the hyper-competitive NYC entertainment industry). 

Clients include: ASAE: The Center for Association Leadership, Convention Industry Council's CMP Conclave, National Conference of Bankruptcy Clerks, Bearing Specialists

Awards Shows

Awards shows should leave the winners feeling sky high and the rest of the audience vying to be up there next year, but unfortunately the actual business of giving awards can drag the pace to a crawl and leave everyone except the 8 winners wanting to stick a fork in their eyes. Ever been to one of those? 

That's why we put together our awards show packages that, depending on your needs, can combine our award-winning comedy about work with customized tributes and MC work to create a truly amazing event.

Clients include: ASAE's Annual (3 times), International Association of Exhibitions and Events, Flexible Packaging Association, National Association of Corporate Directors, International Facilities Management Association, Restaurant Facility Management Association

A couple of things we can do to help with event marketing

We know that you'll need to generate excitement and build attendance -- let us help with videos like these we created for the International Association of Venue Managers...

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A few of our association clients...

Air Traffic Controllers Association

Airports Council International

American Academy of Audiology

American Academy of Neurology

American Business Women’s Association

American Payroll Association


Association of Plumbing, Heating and Cooling Contractors

Association of State Dam Safety Officials

Association of Water Technologies

Bearing Specialists

California Association of Community Managers

Canadian Construction Association

Community Bankers Association of Oklahoma

Convention Industry Council

Delaware State Bar Association

Fairfax County Chamber of Commerce

Flexible Packaging Association

Grocery Manufacturer’s Association

Help Desk Institute

International Bridge, Tunnel & Turnpike Association

International Association of Exhibitions and Events

International Facilities Management Association

Iowa State University Research Foundation

Million Dollar Round Table

MPI World Education Conference

National Business Officers Association 

National Alcohol Beverage Control Association

National Association of Community Health Centers

National Association of Corporate Directors

National Association of Federally Impacted Schools

National Association of Subrogation Professionals

National Conference of Bankruptcy Clerks

National Council for Community Behavioral Healthcare

National Exchange Carrier Association

Restaurant Facility Management Association

South Carolina Chamber of Commerce

Washington Healthcare Association

executive producer and co-creator


Sally allen

Sally started her professional life as an association conference planner. In fact, she had those experiences in mind when she and her husband created The Water Coolers together. She knows that associations have to attract attendees, create the kind of conference experience that delivers ROI to them, and that, ultimately, it's also important for the conference to contribute revenue to an association in order to support member services.

In short: she gets it.

So, even though The Water Coolers was ultimately recruited to create an Off Broadway version of the act and toured theaters across the U.S., it remains true to it's origins -- a highly relevant, uncommonly funny, never inappropriate comedy act that's perfect for conferences and events. 

We like to start by listening...

We'd love to hear about your goals, your audience, and their challenges so we can focus in on what's most relevant to you.