Here's our 3-part formula for making an impact with association audiences...
- 1Material that was written with the goal in mind.
You invest in entertainment for a reason. We get it. That's why, from the beginning, we designed The Water Coolers act to help deliver on some of key association goals: building a bond among attendees, connecting them to the your organization, strengthening loyalty, and making your attendees want to come back. And this year, after so many months in the bizarre and surreal world of Zoom, you want your live event to be better than ever.
- 2Top notch writing.
Our writing team mixes professional comedy writers with people working in the "real world" to deliver an authentic and funny take on work. The team is headed up by one of the creators of New York's longest running comedy hit ever, "Tony n' Tina's Wedding" whose other comedy credits include numerous appearances on The Conan O'Brien Show, and voicing Peanut on the Cartoon Network's cult hit, "Harvey Birdman, Attorney At Law," also starring Stephen Colbert and Gary Cole. You can even commission something written just for your audience -- a special song that reminds them they're in a room filled with "their people," and shows them that you get what they're going through day in and day out.
- 3Simply outstanding performers.
The performing cast is made up of NYC pros with resumes including top comedy clubs like Igby's, the Improv, the Comic Strip, and the Icehouse as well Broadway's hippest and hottest shows, including Gloria Estefan's "On Your Feet," “Wicked,” “Rock of Ages,” "Jersey Boys," Carole King's "Beautiful," “Chicago,” “Hair,” “Pippin”, “In The Heights,” and "The Boy from Oz," with Hugh Jackman.
It all starts with our award-winning singing comedy.
Maybe some custom material written just for your audience?
And, sometimes, an over-the-top nod to a key sponsor.
Here are a few ways associations have used us...
When you simply want your audience to laugh really hard and have a great time...
We deliver universally relatable and uncommonly funny singing comedy about having a job, hand-picking a set list from our constantly updated, award-winning repertoire. Top NYC talent take the stage at your event to send up the relentless and sometimes ridiculous gauntlet we call a work life, making audiences "laugh so hard their cheeks hurt."
Clients include: Meeting Professional International's World Education Congress, International Bridge and Tunnel Association, Million Dollar Round Table, American Academy of Audiology, and SHRM
Using the most time-tested techniques and hooks that we've developed, honed and performed over the past 15 years, we grab your audience's attention with a mixture of belly laughs and song, highlighting the ironic and familiar hurdles that we all face, trying to deliver great performances in the modern world of work.
With the audience's respect and attention in hand, we transition to deliver proven strategies (sometimes from our own experiences in the hyper-competitive NYC entertainment industry).
Clients include: ASAE: The Center for Association Leadership, Convention Industry Council's CMP Conclave, National Conference of Bankruptcy Clerks, Bearing Specialists
Awards shows should leave the winners feeling sky high and the rest of the audience vying to be up there next year, but unfortunately the actual business of giving awards can drag the pace to a crawl and leave everyone except the 8 winners wanting to stick a fork in their eyes. Ever been to one of those?
That's why we put together our awards show packages that, depending on your needs, can combine our award-winning comedy about work with customized tributes and MC work to create a truly amazing event.
Clients include: ASAE's Annual (3 times), International Association of Exhibitions and Events, Flexible Packaging Association, National Association of Corporate Directors, International Facilities Management Association, Restaurant Facility Management Association
Tracy Tomson - Executive Director, Restaurant Facility Management Association (RFMA)
"What an absolute pleasure it was to work with the Water Coolers, from beginning to end. They worked closely with us to get the information they needed to develop custom songs for our organization and award winners. Their performance at our general session (the non-custom part of the performance) included a Broadway-caliber cast of talented performers and was simply fantastic. It was so well-received by our attendees that I don’t know how we will be able to top them next year! Thanks for being one of the highlights of our conference."
Anne Blouin, CAE, Chief Learning Officer, ASAE: The Center for Association Leadership
“The Water Coolers performed a phenomenal keynote for our closing session. Wow! I think the standing ovation says it all. I would recommend The Water Coolers to any organization. Attendees will be talking about it for a long time. Our only challenge – how do we top it next year?"
Ray Bassett - VP & Chief Underwriting Officer, Travelers Insurance Company of Canada (sponsored performance at Canadian Contractors Association)
“Home run! Feedback has been overwhelming. In spite of a little delay getting started, cramped performance space, no lapel mics and an early departure next day, you were consummate pro's and nailed it when the lights went up. The specialized lyrics were spot on. I'm sure you could feel the energy from the room ‐ people still have cramps from laughing! Thanks again for pulling this together and for adding so much to the experience for our clients and partners.”
A few of our association clients...
Air Traffic Controllers Association
Airports Council International
American Academy of Audiology
American Academy of Neurology
American Business Women’s Association
American Payroll Association
Association of Plumbing, Heating and Cooling Contractors
Association of State Dam Safety Officials
Association of Water Technologies
California Association of Community Managers
Canadian Construction Association
Community Bankers Association of Oklahoma
Convention Industry Council
Delaware State Bar Association
Fairfax County Chamber of Commerce
Flexible Packaging Association
Grocery Manufacturer’s Association
Help Desk Institute
International Bridge, Tunnel & Turnpike Association
International Association of Exhibitions and Events
International Facilities Management Association
Iowa State University Research Foundation
Million Dollar Round Table
MPI World Education Conference
National Business Officers Association
National Alcohol Beverage Control Association
National Association of Community Health Centers
National Association of Corporate Directors
National Association of Federally Impacted Schools
National Association of Subrogation Professionals
National Conference of Bankruptcy Clerks
National Council for Community Behavioral Healthcare
National Exchange Carrier Association
Restaurant Facility Management Association
South Carolina Chamber of Commerce
Washington Healthcare Association
A couple of things we can do to help with event marketing
We know that you'll need to generate excitement and build attendance -- let us help with videos like these we created for the International Association of Venue Managers...
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executive producer and co-creator
Sally started her professional life as an association conference planner. In fact, she had those experiences in mind when she and her husband created The Water Coolers together. She knows that associations have to attract attendees, create the kind of conference experience that delivers ROI to them, and that, ultimately, it's also important for the conference to contribute revenue to an association in order to support member services.
In short: she gets it.
So, even though The Water Coolers was ultimately recruited to create an Off Broadway version of the act and toured theaters across the U.S., it remains true to it's origins -- a highly relevant, uncommonly funny, never inappropriate comedy act that's perfect for conferences and events.
We like to start by listening...
We'd love to hear about your goals, your audience, and their challenges so we can focus in on what's most relevant to you.