But how do you do that?  In a word: hilariously.  Sales professionals are smart, competitive, fun-loving people.  Not cynical, but not really an Up-With-People crowd.  You need to be truly funny and dead-on authentic. The Water Coolers have up to 15 minutes of comedy written specifically for sales audiences about the challenges they face with input from working account reps -- quotas, clients, meetings cancelled when you're already in the parking lot, from the airport cocktail to the drive-thru Taco Bell, we get it and we can make them laugh about it.   Really, really hard.  

Clients include: Pacific Life, Cigna, Genworth Financial, Prudential, National Life Group, The Wall Street Journal